ALTR THE FEELS

ALTR — THE FEELS is a performance film built around one idea: energy you can feel.

The film follows an athlete through training moments where intensity builds, breath locks in, and focus turns physical. Every frame is designed to feel charged, grounded, and present. Clean compositions, tactile close-ups, and rhythmic pacing carry the energy from first movement to final rep.

Our direction was simple: make the product feel lived, not placed.

We shaped the visual language around effort, control, and release so the audience doesn’t just watch the film, they feel the shift.

The result is a brand piece that positions ALTR as fuel for performance and mindset, built for digital attention but crafted with long-term brand weight.