HOKA

A simple story, told with weight: the noise is loud, focus is gone, and the only way through is to run.

The film opens in mental static, then shifts as he laces up and steps out. On the first stride, everything clears. Breath settles. Rhythm takes over.

Run, and the mind follows.

We built the visual language around contrast—pressure to presence—using cinematic pacing, emotive performance, and product-led detail throughout the run sequence. HOKA remains central in every phase: preparation, movement, and release.

The close is quiet and intentional: shoes hung up, mind reset.

A short-form brand piece designed to connect product with feeling, not just function.