CITY GOLF CLUB

This wasn’t another safe golf ad.

It was a full-funnel campaign engineered for attention across every screen.

We treated the course like a live set… building custom camera systems across clubs, carts, buggies, and in-play surfaces to create perspective you don’t normally see in golf content. The goal was simple: make every frame feel kinetic, unexpected, and impossible to scroll past.

From concept through delivery, we produced four complete campaign variations aligned to key parts of the business, then scaled each into channel-specific cutdowns for TVC, cinema, and social.

One creative direction. Multiple executions. Built for reach, recall, and real brand lift.

Our approach was precision-led and story-first: capture the energy of the club, elevate perception, and create a body of work that performs in-market—not just in a showreel.