QLD GOV.
Let's Get It Sorted
We transformed waste from an overlooked topic into high-impact visual storytelling built to shift behaviour.
From green waste and recycling to food waste and wheelie bins, every piece was crafted to turn everyday actions into attention-grabbing moments. The creative language combined dynamic camera angles, whip pans, VFX, 3D animation, and fast-paced editing to make the message impossible to ignore.
Our direction was clear: move beyond awareness and drive action.
The result was a campaign designed to cut through, spark conversation, and reframe how people think about waste.